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The data the art team got "could be anything from just the image source that they have to an actual, like, mathematical data point," Kim said. That means shorter wavelengths of infrared light are blue, medium wavelengths become green and longer wavelengths become red. It's a very straightforward process, based on numeric values and without artistic interpretation. Artists have been using technology for decades, but until now there were few, if any, spaces dedicated to their work.
ARTECHOUSE
ArTecHouse puts its interactive exhibits online - Washington Business Journal - The Business Journals
ArTecHouse puts its interactive exhibits online - Washington Business Journal.
Posted: Fri, 22 May 2020 07:00:00 GMT [source]
The exhibition centers on a 26-minute gorgeous cinematic journey, chronicling how we have observed and experienced light throughout history. ARTECHOUSE worked in collaboration with NASA scientists to interpret the frontier-pushing data NASA collects about our universe, then brought it to life in the highest resolution possible utilizing today’s latest creative technologies and experiential storytelling. The exhibition submerges you into the timeless story of light and aims to inspire your curiosity for what else is possible. At the crossroads of art, science and technology, ARTECHOUSE is pioneering the creation and curation of innovative art forms that redefine audience participation. Powered by passion, ARTECHOUSE Studio is an interdisciplinary collaborative working at the forefront of art and technology to develop, produce and present world-class technology-driven exhibitions and the most advanced presentation platforms that ignite the imagination. PIXELBLOOM merges the digital and physical worlds in a one-of-a-kind dynamic experience inspired by nature’s beauty.
ANNUAL CELEBRATION OF SPRING THROUGH ART & TECHNOLOGY
According to Riki Kim, the Executive Creative Director at ARTECHOUSE, the exhibit is a testament to the way light and science can illuminate the beauty that inspires artists. "Beyond the Light," which opened Sept. 15 at the immersive museum's D.C. Location, is billed as an "artistic exploration of our unseen universe."
AN ARTISTIC EXPLORATION OF OUR UNSEEN UNIVERSE
Artechouse, founded by Sandro Kereselidze, 41, and Tatiana Pastukhova, 30, consists of four distinct digital display spaces that have been viewed by more than 100,000 visitors since it opened in June. Our New York space is in the heart of the Chelsea neighborhood and at the center of the city’s art community. The space is a 100 year old boiler room beneath Chelsea Market that was never repurposed or occupied since its original use. Opened Spring 2017Reimagined theater space in the nation’s capital just off the National Mall and nearby Smithsonian museums. ARTECHOUSE Studio is an interdisciplinary team of designers, architects, producers, and storytellers working together to turn ideas and concepts into cutting-edge, technology-driven experiences. All children must be closely supervised to ensure their safety and the safety of the artwork.
'If our eyes could see in the infrared'
To protect our technology on-site, we do not allow any outside food or beverages, including gum, inside the art space. Only ARTECHOUSE-approved Tumblers are allowed on the main exhibit floor, no other beverages are permitted. One of the artistic challenges for ARTECHOUSE was to fill in gaps that the numbers didn't provide information for, and build out a more immersive 3D experience. The team's goal was to take the familiar two-dimensional images the telescopes captured, then turn them into a cinematic experience you could walk through, Kim said. The space’s new exhibit, “Beyond the Light,” which is being staged in Washington after a successful run in New York City, was developed with NASA astrophysicists and other experts to showcase the artistic beauty of space using light as a guide through the universe.
According to Kim, several well-known Webb and Hubble telescope photos are included in "Beyond the Light," including the Cosmic Cliffs, the Crab Nebula and the Pillars of Creation. "It doesn't see in the type of light you and I see in. It doesn't see in the visible," Menzel said. "It sees in a type of light that you and I would sense as heat. It sees in infrared." "There is a lot of focus on [the] James Webb Space Telescope having, showing, shining light on, previously, where it was dark," Kim said. "There was something in that. It's a new technology shining light, and being able to see something that wasn't there before." The exhibit does justice to all 26-odd years worth of work NASA put into the telescope, he said.
Nearby Washington, DC attractions
Admissions to the exhibit are scheduled for every 30 minutes, with the last session starting at 9 p.m. General admission tickets to "Beyond the Light" are $25 and cost less for children, students, seniors, D.C. "We're really trying to aim with this exhibit to inspire the next generation of scientists, the next generation of artists. Because, you know, we all need inspiration to open up our imagination."
Experience Now
"Amazing! Must see. Artechouse is the most fun I’ve had in a long time. The perfect fusion between technology and art." "I was wowed by the fact that the art community took so much interest in this," Menzel said. "And when they say that the show is immersive, they're not kidding around. It's -- you're right in the middle of the action." The image is similar to many taken by the Hubble Space Telescope, which was launched in 1990 and has made more than 1.5 million observations in the past 33 years. But what the Hubble took 14 days of exposure to capture, the Webb got in just 12 hours -- while seeing further into deep space than ever before. That photo was the first to showcase galaxies over 13 billion lightyears away from Earth, Menzel said.
Artechouse
"Such a cool place to come to if you are interested in art and the new digital age of technology. The interactive exhibits are incredible." "I think the idea is really to inspire the 21st-century audience with the latest way to experience the storytelling of the art and science, come together with the help of technology," said Kereselidze. "You can picture it as a data stream saying ... each pixel or each location on the image has this much brightness in terms of infrared," Menzel said.
Each ARTECHOUSE destination is unique to the location — creating an architectural canvas for artists to transform into regularly rotating immersive digital art experiences. Beautiful, educational and interactive, pushes the boundaries of our imagination, celebrating the spirit of exploration and discovery of our universe and creation. ARTECHOUSE DC was the first ARTECHOUSE location to open and holds a place dear to our hearts. Just off the National Mall and nearby Smithsonian museums and the Wharf, ARTECHOUSE DC is bringing a new kind of art experience to the nation’s capital. The most unique art destination and things to do in Washington, DC.
"So our data analysts change that to look like the picture that it would appear to be if our eyes could see in the infrared." The telescope records that infrared light and then sends it back to Earth as data. The initial brainstorming sessions between NASA and ARTECHOUSE quickly illuminated light as the heart of the exhibit. The upcoming experience tells a story about scientific innovation, and how it's let us stretch all the way "into the furthest reaches of the cosmos," the exhibit webpage reads.
A pioneer in the field of innovative digital and experiential art, ARTECHOUSE expands the possibilities of art and how we experience it through innovative technology-driven exhibitions and experiences. ARTECHOUSE connects progressive ideas, artists and audiences to stimulate innovation and creativity at the intersection of art, science and technology. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.
Installations are highly immersive and some may use strong lighting effects as well as loud surround sound. We offer special pricing for students, seniors, military and first responders and sometimes offer special pricing for local residents. Please bring your ID or other documentation to confirm your status as a member of one of these groups at check-in.
This immersive, interactive exhibition is open to all ages, from March 11 through June 5, 2022 at ARTECHOUSE DC. An ARTECHOUSE Studio Original production, Beyond the Light was developed in collaboration with NASA, transcending the boundaries of traditional scientific storytelling. NASA’s team of leading experts, including astrophysicists, heliophysicists, and NASA’s Scientific Visualization Studio, helped ARTECHOUSE Studio team find and build a narrative from the most impactful data NASA has collected. ARTECHOUSE Studio then developed the visual identity of Beyond the Light, crafting a distinct artistic expression with the most advanced tools of experiential storytelling.
A limited number of full-price tickets may be available at the door but they are dependent on capacity fluctuations and cannot be guaranteed. We strongly recommend purchasing tickets online ahead of time, as this is the only way to guarantee entry for your desired day and time, as well as to have a contactless check-in. Here are some tours and tickets near Artechouse DC, including discount cards & passes, skip the line tickets and tickets to events & activities in Washington D.C.. The exhibit is currently programmed to run into November, with the possibility of a longer stay if visitors demonstrate high interest. The building is also home to the XR Bar, which has a changing menu that reflects each exhibit. "They did a magnificent job in providing what I call an artistic interpretation of what our mission is," and of human innovation in astronomy, Menzel said.
For group sales reservations arriving late, please contact member of your party must have a valid photo ID that matches the name on the tickets being used by your party and the name on the credit card used to purchase them. Please make any name changes in advance with the Box Office directly by emailing dc@artechouse.com.Tickets are purchased for individual hour-long sessions. When space allows, visitors are welcome to remain with us past their hour-long session. ARTECHOUSE reserves the right to enforce the one-hour timeframe when necessary, in situations including but not limited to at-capacity sessions, transition sessions and private sessions. Jump into the metaverse at ARTECHOUSE DC for the 5th annual spring inspired exhibition! This year ARTECHOUSE pushes the boundaries of immersive digital art, inviting visitors to traverse through a virtual world of cherry blossoms brought to life only at ARTECHOUSE.
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